Some brands just leave a bad taste in your mouth. This could be for a number of reasons: sometimes the company has questionable ethics; sometimes they become over saturated in the marketplace; sometimes they just produce crap clothes.

As with all my lists, this is not definitive, and I’m not saying that these brands don’t produce the odd quality garment now and then. But when they do it’s almost as if by some bizarre fluke – like when you buy a player pack on FIFA and inexplicably get a Messi amongst all the Tom Cleverleys.